Maximize your customer’s web experience using Responsive Design

In August of 2015, I sent a newsletter telling you about the tremendous increase of people using their cell phones to view the web. Converting your website to be smartphone friendly by using Responsive Design is a way to take advantage of this trend. I cannot over emphasize how important this is! (Click here to view last newsletter)

According to some recent statistics

  • 63% of adult cell phone owners now use their phones to go online, a figure that has doubled since 2009
  • 34% of these cell internet users say that they mostly go online using their cell phone
  • That means that 21% of all adult cell owners now do most of their online browsing using their mobile phone—and not some other device such as a desktop or laptop computer. And this number is going to keep growing!

Using Google Analytics, we can determine how may people are viewing your website on their cell phones or tablets.

If your site was built more than 2 years ago, you should consider a redesign to keep up with the “web world”. All of our new sites are being built using a responsive design format. And you will even be able to update your own website if you want. Call or email me to discuss what we need to do to analyze your web traffic and update your website.

Roger Weiss owns the Boston Web Company,  a web design company located in the Boston metro area.